Veritas News Network
Industry: Global News & Media
The Challenge
A high-traffic news portal faced stagnating revenue and user experience issues. Their complex, client-side header bidding setup was causing significant ad latency, negatively impacting their Core Web Vitals (CWV) and SEO rankings. Low ad viewability scores made their inventory unattractive to premium advertisers.
The Seartive Solution
Seartive's audit quantified the revenue loss and identified latency as the primary culprit. We matched them with a GCPP renowned for its lightweight, server-to-server (S2S) ad technology. The partner deployed a hybrid Prebid model, moving heavy demand partners to S2S auctions, and implemented intelligent lazy loading and viewability-triggered ad refresh logic.
Client Quote
"Seartive didn't just find us a vendor; they found a strategic partner. The transition to a server-side setup was seamless, and the impact on our revenue and site speed was immediate and profound."
PixelForge Games
Industry: Mobile App Development (Gaming)
The Challenge
This hit mobile games studio was battling "SDK fatigue." Their apps were bloated with numerous ad network SDKs, leading to instability, increased app size, and a frustratingly complex waterfall model. This caused high latency, low fill rates in key international markets, and frequent app crashes.
The Seartive Solution
We connected PixelForge with a GCPP specializing in in-app bidding and advanced mediation. The partner replaced the waterfall and multiple SDKs with a single, lightweight mediation SDK running a unified auction via Google's Open Bidding. This added dozens of new global demand sources and allowed for the optimization of high-yield rewarded video placements.
Client Quote
"The impact was night and day. Seartive's partner helped us clean up our tech stack, stabilize our app, and nearly double our ad revenue per user. Their expertise in in-app bidding is second to none."
Wanderlust Guides
Industry: Niche Content & Lifestyle
The Challenge
A premium travel blog with a loyal following was monetizing exclusively through AdSense. They were leaving significant revenue on the table, had concerns about low-quality ads damaging their brand, and possessed no strategy to address the deprecation of third-party cookies.
The Seartive Solution
We introduced them to a GCPP specializing in premium content creators. The partner implemented a full header bidding setup, integrated universal ID solutions (UID2, RampID), deployed strict ad quality scanning, and enabled access to high-value native ad formats that blended seamlessly with the site's aesthetics.
Client Quote
"Our revenue more than doubled, our ads look better, and we are now fully prepared for a cookieless world. It was a total game-changer for our business."
MarketWatch Finance
Industry: Financial News & Analysis
The Challenge
For a leading financial news site, brand safety and ad quality are paramount. Their open auction-only approach exposed them to brand risk from low-quality advertisers and failed to capture the high CPMs their affluent audience deserved. They needed access to premium, finance-specific advertisers in a controlled environment.
The Seartive Solution
Seartive connected them to a GCPP with deep expertise in Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals. The partner leveraged their sales team to build custom ad packages for high-profile financial institutions, implemented a strict ad quality firewall, and ensured full SPO compliance to signal their premium status to DSPs.
Client Quote
"Seartive connected us to a GCPP that unlocked access to premium PMP deals we never could have sourced on our own. Our direct-sold revenue has skyrocketed, and our brand is protected."
GourmetPalate
Industry: Food & Recipe Publishing
The Challenge
This popular recipe site was plagued by low ad viewability. Intrusive, slow-loading ads and a poor mobile experience caused high bounce rates. Their standard ad placements were often ignored by users, leading to low CPMs despite high traffic volume.
The Seartive Solution
We paired GourmetPalate with a GCPP specializing in user experience and innovative ad formats. They implemented sticky ad units on desktop and mobile, optimized ad placements within the recipe content itself, and introduced high-yield formats like recipe-skinned native ads. This dramatically improved viewability and user engagement.
Client Quote
"We always thought more ads meant more money. Seartive's partner showed us that smarter, more viewable ads are the key. Our viewable RPMs went through the roof, and our users are happier."
StreamVerse TV
Industry: CTV / OTT Streaming
The Challenge
An emerging independent OTT platform needed to build a sophisticated video ad monetization stack from the ground up. They lacked the technology for seamless ad breaks and access to premium CTV advertisers, resulting in a poor viewing experience and low ad revenue.
The Seartive Solution
Seartive sourced a GCPP with a world-class video ad serving platform. The partner provided a full suite of tools, including Server-Side Ad Insertion (SSAI) for ad-blocker-proof ad delivery, advanced ad podding to manage complex ad breaks, and direct integrations with top CTV-focused DSPs and media agencies, unlocking premium brand budgets.
Client Quote
"Building a CTV ad stack is incredibly complex. Seartive connected us with the one partner who could provide a turnkey solution. We now compete on a technical level with major broadcasters."
TechFrontier Forum
Industry: Community Forum & UGC
The Challenge
A large tech forum with millions of posts struggled with ad quality control. User-generated content made contextual targeting difficult, and their open auction setup was frequently exploited by malvertisers, damaging user trust and leading to community complaints.
The Seartive Solution
We matched the forum with a GCPP that provided advanced ad quality scanning and AI-powered contextual analysis. Their technology scanned every ad creative in real-time to block malware and inappropriate content, and their semantic engine analyzed forum threads to serve highly relevant, brand-safe ads, boosting both safety and CPMs.
Client Quote
"Protecting our community is our top priority. The partner Seartive found for us gave us the tools to finally eliminate bad ads and actually improve our revenue at the same time. It was a huge win."
GlobalSports Hub
Industry: International Sports Media
The Challenge
A major sports news outlet had a massive global audience but struggled to monetize its traffic outside of North America and Europe. Their existing demand partners had poor coverage in Latin America and APAC, leading to extremely low fill rates and CPMs in these high-growth regions.
The Seartive Solution
Seartive's analysis identified a huge geo-monetization gap. We connected them to a GCPP with a vast network of international and geo-specific demand partners. The partner integrated over a dozen new bidders focused specifically on these underserved regions, and provided a unified analytics dashboard to track performance by country, instantly boosting global revenue.
Client Quote
"We knew we were leaving money on the table internationally, but didn't know how to fix it. Seartive's partner opened up entire new revenue streams for us in regions we previously considered unmonetizable."
CouponCove
Industry: E-commerce & Deals Aggregator
The Challenge
A leading deals website relied heavily on affiliate revenue and was hesitant to add programmatic ads for fear of disrupting the user journey and cannibalizing affiliate clicks. They needed a monetization strategy that could add a new revenue stream without compromising their core business model.
The Seartive Solution
We introduced CouponCove to a GCPP specializing in non-intrusive ad formats and contextual targeting. They implemented subtle native ad units that matched the site's look and feel, and used contextual analysis to serve ads for complementary products rather than competing ones. This created an additive experience that generated significant incremental revenue.
Client Quote
"Seartive understood our concerns perfectly. The partner they recommended helped us build a programmatic revenue stream that actually complements our affiliate business. The results have been phenomenal."
UtilityApp Suite
Industry: Mobile App Development (Utilities)
The Challenge
A developer of popular utility apps (file converters, weather widgets) was monetizing with intrusive interstitial and banner ads. This led to a poor user experience, negative App Store reviews, and high user churn, despite the apps' functionality.
The Seartive Solution
We matched the developer with a GCPP expert in mobile UX and ad format innovation. They replaced the intrusive ads with a user-initiated rewarded model: users could unlock premium features or have an ad-free experience for a short time by opting-in to watch a video ad. This gave control back to the user, drastically improving sentiment and retention while increasing overall revenue.
Client Quote
"We were stuck in a cycle of annoying our users for revenue. The rewarded model introduced by Seartive's partner changed everything. Our users are happier, they stay longer, and we're making more money."