The Challenge of Video Advertising
While video advertising commands the highest CPMs, it also presents the greatest technical hurdles. Standard client-side ad insertion (CSAI) is prone to ad blockers, high latency, and buffering, which creates a disjointed and frustrating user experience. Furthermore, accessing premium brand budgets allocated for TV and CTV requires a level of technological sophistication and demand connections that most publishers cannot build on their own.
The Solution: Server-Side Ad Insertion (SSAI)
Server-Side Ad Insertion, or "ad stitching," is the gold standard for video monetization. Instead of the user's device calling an ad server, the ads are stitched directly into the main content stream on the server side. This creates a single, seamless video stream delivered to the viewer.
- Ad Blocker Immunity: Because the ad is part of the content stream, it's virtually impossible for ad blockers to detect and stop it.
- Broadcast-Quality Experience: Eliminates buffering and latency issues associated with client-side ad calls, delivering a smooth, TV-like experience.
- Universal Reach: Works flawlessly across all devices and platforms, from mobile apps to smart TVs, without requiring platform-specific SDKs.
The Seartive Advantage: Access to Premium Demand
Our GCPP partners provide not just the technology but also the crucial demand relationships needed to monetize CTV and video effectively. They offer:
- Programmatic Guaranteed (PG) & PMP Deals: Access high-value, reserved inventory deals from top-tier brands and agencies who want to advertise in brand-safe, premium video environments.
- Advanced Ad Podding: Sophisticated logic that manages complex ad breaks, ensuring multiple ads can run back-to-back without showing competing brands (e.g., Coke and Pepsi) in the same pod.
- Holistic Platform Management: A single point of contact to manage your entire video ad stack, from technology to direct-sold campaign management.